The font used in a Title Sequence is very important, it is used to give the viewer an initial idea of what genre the film is, and what it's about. For example, gothic fonts with blood dripping from the letters would imply that the film is based around horror and gore.
As our film is a horror film, we needed to find a font that was suitable to the genre. The font we chose is used because it gives the audience a sense of fear, and allows them to gain an idea of what to expect from the film. It looks very liquidized, almost like blood, and we later edited the font in Photoshop to put the emphasis on the 'Z' in 'CiviliZed' to bring out the zombies aspect of the film.
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